Friday, May 8, 2009

Japan style in Milan (Oki Sato and Nendo)

Even in a critical time (crisis or not crisis) "Made in Italy" continues to validate the new Stars of Design.
For instance Oki Sato, born in Japan in 1977 and founder of Nendo.
He was in 2005 a big promise of "Satellite Salone" (Designers under 35) at International Furniture fair in Milan and is today strongly engaged to design for Cappellini, Moroso, Varaschin, Arketipo, Boffi for a "total living concept".
In a recent interview Oki Sato explained that at University he learned this hierarchy:
development permits
architectural plans
interior construction
interior design
but when he first visited "Il Salone" a few years ago he understood that precedences can be, he said, the ocean that starts with tiny drops of water.

The Japanese group "Nendo" (offices in Tokyo and Milano) designs with:
Pure white (and a gray version)
Essential lines
Architecture as background
Simplicity of forms
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The following are some images of Oki Sato's house in Tokyo (the "Moss house", on the Shibuya river).
It took two weeks to apply the moss on the wallpaper, designed by his artist wife.



Nendo has chosen to speak its own language and to express its own culture to send
a universal message.

Photography of Moss House by Daici Ano

You may also like to read:
Fuori Salone" Karim Rashid
Oh, Man, it's a Ray" at "I Saloni"
" I Saloni" Recession Style
"Fuori Salone" Britishness
"I Saloni" (The Satellite Salone)
Salone del Mobile 2009, Milano


Robert Petril said...

It's all beautiful art!

qerat said...

Brilliant work
Thanks for introducing us to this beautiful work

Maria Killam said...

Well that's one I've never seen before, fascinating! Thanks for sharing it with us!

Meade Design Group said...

I never heard before from Oki Sato or Nendo and I am so impressed. I am going to check their websites now.

Judith. Santa Fe said...

I just found your beautiful blog and website -- - through Vicente.
Your photography is stunning!


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