Thursday, April 29, 2010

Reflecting on Milan Design Week

I will write again soon about the intense week of “I Saloni” in Milan but today I just want to give you some of my thoughts to summarize the experience.
It was a fairly good success, considering the world economy still recovering and the chaos of the European skies created by the ashes of the Icelandic volcano, which stopped for days flights in and out of Europe, with cancellations of participants and major consequences for the economy.
I can easily say that this year at even a greater level the winners were companies devoted to research, to the use of new materials and to a sustainable way of production.

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I Saloni 2010 276
Tubes has the most appealing heaters for a bathroom, a sculpture that gives warm and dry towels, a necessary luxury.

It was clear that companies instead of crying on the crisis have taken the courageous path to new territories with the willingness of renewing themselves, this was evident and we will see the results later on this year. Design returns to serve who uses the objects, which need to be useful not just beautiful. Function first then form.

I Saloni 2010 045

I Saloni 2010 051
Zanotta chairs, so comfortable and beautiful.
Comfort and the use of modular pieces, sectional sofas, bookcases we can arrange as we like and everything in modules, only changing dimensions and colors, create a simplified way of living our house and easily furnish a small apartment or a much larger loft.


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I Saloni 2010 444

With a clever use of a groove all these elements can be easily moved, gently sliding the pieces in and out, and they can be reassembled in any other forms or dimensions. Martino Gamper bookcase is also free standing and it does not need any support to the wall.


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Moroso Sushi pieces.


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The timeless beauty of Thonet furniture.



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The innovative design of the Campana brothers.



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Black is back.



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I Saloni 2010 086



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An interesting table with a concave space in the middle for flower arrangements, fruit, bottles or whatever comes to mind, candles perhaps?


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MagnetiKa leaves the composition of the elements to us, pieces can be repositioned in a moment.


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Gorgeous lights by Moooi can bring a touch of nature to any room.


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A kitchen with a herb-garden ready to be used.



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Tom Dixon Mesh chairs.


Could we call all this attention to:

comfort

nature

lightness

freedom

the New Deal of Design?

Photography© by Albarosa Simonetti

4 comments:

Jeanne-Aelia Desparmet-Hart said...

Wonderful post. The Italians are by far the best modernists in the world. Bravo.

qerat said...

FOr those who could not make it to Milan this year this is great coverage
Thank you Albarosa.

Michelle said...

I am so jealous!! And what a thoughtful breakdown Albarosa, thanks for that.

Loving the herb garden in the kitchen, and the invisible chair!! How forward thinking.

Take care,
Michelle

trendoffice said...

"attention to:

comfort

nature

lightness

freedom

the New Deal of Design" - great summery! The fair in a scntence:)

 
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