Monday, August 17, 2009

From Milan: Moschino Maison

Italian label Moschino (please always pronounce the Italian CH as it was a K... more like Moskeeno) found inspiration in the work of Salvador Dalí and put in the windows (always among the city's best windows' displays) of the via Sant' Andrea boutique, in Milan, a living-room scene taken from Salvador Dalí "Soft construction with boiled beans". Of course Moschino Maison's humor called the installation "Soft construction without boiled beans". Textiles and metals, beiges and browns, tilted chairs and table, weird angle of the drapes' rod, a painting of clouds, sagging walls, colors and smooth contours... all relate to the original artwork.
The hand-made furniture is available upon request.
It is also now Moschino’s turn (after Armani, Missoni and Versace) to open its luxury hotel. The building will be a former neo-classical style railway station, transformed in a surreal space, with 50 rooms and 15 suites, a garden, a spa and a gym. The hotel will be designed by the artistic director of Moschino, Rossella Jardini who said of the project: "The ordinary world is painted with a brush of surrealism.".

Bedroom Petals

Hall "The Dream"

Contemporary design and fairy tales are the themes. Each room will tell a fable, with humor and optimism, the same "joye de vivre" that is the spirit of the collections of Moschino.
The Hotel should open before the end of 2009 near the trendy Corso Como area in Milan.

Images source: Art News and


Dale said...

Very Romantic!

AB HOME Interiors said...

Fabulous. I am envious of you at the moment. As I mentioned before I have never left the states. I would love to go to Italy. But I must say I would be a terrible tourist. A hillbilly of sorts loose in the most magnificent place on earth!

nicolette said...

The designs are just amazing. Imagine the work that was put into creating the pieces.


Lausen Arts said...

A bed of red roses... ethereal white... it's a dream... it's a painting... I’m sure Salvador Dali would be as impressed with Rossella Jardini’s knack for capturing the essence of surrealism art as I am. There’s no escaping that out of this world element of surprise or juxtapositions of color that are classic to the surrealistic arts, however, there is also a key element that exhudes the Moshchino spirit: livable beauty. FANTASTICO! Thanks for sharing. LAUSEN


It is nice to see a twist on their designs. Something new and fresh.

I have always admired the fact that Moschino has the quality to reinvent themselves still keeping their original values as designers and company.

Velvet and Linen said...

This is fantastic.
Thank you so much for taking us with you to Milan.
I appreciate all of the inspiration.


Maria Killam said...

That hotel is amazing, especially the petal room! Wow!

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