The latest issue of Elle Decor (November 2012) is titled “The Luxury Issue” and tries to define the term luxury and its relevance today. As Robert Couturier says in the article, luxury can be expensive but being expensive does not make something luxurious and I can add that luxury sometimes has nothing to do with money and affluence.
Donna Selvaggia Barbara Borromeo d’Adda
One of the luxuries of life is perfume, being the fragrance of a rose in a garden or the scent in a bottle. In parallel to the hippy movement of the 60’s with its message of freedom, High fashion in the same years created the luxe prêt-à-porter and a new trend in perfumes ... Eau Sauvage from Dior was born, at the same time discreet but persistent and it started a trend of masculine perfumes used by women and a new series of “eaux frâiches” used by both sexes, Paco Rabanne, Cacharel, Courrèges, Emilio Pucci, Capucci and many others will follow.
In the Sixties pants in Italy were not used much but they became suddenly fashionable and evenings one were launched in Rome by fashion designer Princess Irene Galitzine and called Pigiama Palazzo …a pijama certainly not to sleep in but to wear to the best parties.
Beautiful Irene Galitzine wearing one of her creations.
Baronessa Fiona Thyssen Bornemisza
Ira von Furstenberg
Aristocrats became fashion models, and at times models married aristocrats, timeless story.
As many other things, material or not, perfume is luxury and I am sure that some of these fragrances were gently put behind the ears or on the wrists (the only allowed places to use a drop of perfume back then) of these iconic beauties.
Joy, named the most expensive perfume in the world.
Just for fun, how luxury brands advertisement was made fifty years ago, an era without Internet, when television was not owned by millions (billions?).
Back then representation of fashion and luxury belonged only to printed magazines and it was often a modest fashion, meaning no nudes, no scandals, no models with angry faces, but a simple message of elegance and luxury like the one below.
Chanel N.5 is the world’s most popular fragrance and here it is presented in a printed ad from the Sixties by a timeless beauty.
A drop of perfume? Affordable luxury! but also an immediate remembrance of the past if you open a bottle that you have not used for long time, my favorite fragrance for many years was:
and if today I could smell Eau de Rochas I am sure many memories of my youth will become vivid, popping out of the bottle unexpectedly.
Have you ever experienced that Proustian moment with perfumes?
If you need help to enjoy your home more, please send me an email. It will be an investment in happiness at home, a well designed house is always a good part of a great life and a beautiful room will make you happy every time you walk in!
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This blog is about interior design and art and I will present an Italian version of them, with new trends, timeless decor, iconic pieces, design ideas. At times I will be just musing about "a certain Italian way of doing things". Follow me on this virtual journey to my country.
Venice, 1966 Yes... I was talking about Peggy Guggenheim in my previous post Can you guess who she is? and so many of you guessed right (...
If you need my help to enjoy your home more, please send me an email. It will be an investment in happiness at home. A well designed house is always a good part of a great life and a beautiful room will make you happy every time you walk in!
Albarosa (...) my compliments for the blog! Have a great day!
Elsa Peretti, jewellery designer extraordinaire.
Having grown up in Austria I love your European perspective blended with North-American flair. Also, your photos are gorgeous! I look forward to learning more.
Claudia Juestel, Interior designer.
Albarosa, you are the best museum guide I have ever known. You have so much knowledge about the arts that it was mind boggling. I am certainly more educated because of our time together and for that I also thank you. Ciao, Tobi.
Tobi Fairley, Interior designer and blogger.
I am really enjoying your blog entries. I am so glad you are bringing such a refreshing side to the blogosphere.
Ivan Meade, Interior designer, artist and blogger.
I like the way your blog treats me to wonderful surprises I might otherwise never see. I love your taste - a wonderful poet mix of grand and humble, elegant and unpredictable and sadly it is something we don't get to see often in North America where "purchasing power" often outstrips taste. Albarosa, there is always so much to learn from your blog. Brava.
Peg Steley, world traveler, style arbiter and blogger
I just found your beautiful blog and website through Vicente Wolf. Your photography is stunning.
Studio Judith, artist and blogger
We spent an hour looking through the wonderful images at Brillante Home Decor, an exciting design blog that we stumbled across. The author has an incredible eye for finding juxtapositions between the modern and classical styles.
Italy, design, an edge, a softness, a sensitivity to all things shows up in your blog.
Patricia van Essche, artist and blogger.
I think your blog has a distinctive voice that is refreshing.
Anne Harwell, artist andblogger.
You write fantastic posts. I always love your Italian slant on things.
Patricia Gray, Interior designer and blogger.
Love your blog, your posts are informative and you are only making mornings brighter.
Tareq, designer, artist, blogger.
Italian Style Goddess Albarosa can help you live a beautiful life, she does design and art consulting and has a gallery of her stunning photography on her website. Brillante is a great name for her blog , she is exceptional, bright and one of the best!
Michelle Morelan, Interior designer, artist and blogger.
Albarosa, you are the arbiter of Italian taste and style. Kudos to you and thanks for sharing your fabulous aesthetic!