"Fuori Salone" Britishness

 Paul Smith, the English fashion designer, has cooperated with Moroso and Icon magazine the exhibition "British Design Embassy" on Made in England creativity during the International Furniture Fair in Milan.   Smith said: "The week of Salone del Mobile is the Design event most important in the world and I am very happy to represent England here". He selected the best names of English Style, including new talents like Pinch.

Exceptional background was the Modern Art Gallery at the Neo-classical

"Villa Reale"  in Milan.

"Supernatural" chairs by Ross Lovegrove for Moroso

Sofa "Misfits" by Ron Arad for Moroso

Desk in lacquered wood by Pinch Design, "Open chair 080" by James Irvine for Alias, "Wired lamp" by Something from Nothing.

Vivid colours of real flowers photographed and printed on cotton by Paul Smith.

Photography by Mara Bottini

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Salone del Mobile 2009, Milano