Wednesday, August 24, 2011

The red affair


A whimsical  suspension lamp by Raffaele Celentano for Ingo Maurer, created with a  circle of bottles filled with a vibrant ruby color drink: Campari soda.

Bitter Campari is an Italian alcoholic aperitivo, obtained with a secret formula from the infusion of herbs and fruit, including chinotto, in alcohol and water. In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda (10% alcohol by volume) it is considered the first pre-mixed drink in the world and has always been presented in its signature bottle that was designed in the 30s by Fortunato Depero. Its unmistakable conical shape is still today an icon of the Italian aperitivo.


Campari soda design
Fortunato Depero sketches for the bottle.


A brief history of advertisement for Campari:

Galleria-Campari_1920_Dudovich-450
1920


campari aperitif
1921


1931_campari_depero1
1931


Galleria-Campari_1936_Sacchetti-450
1936


Galleria-Campari_1960_Nanni-450
1960, XVII Olympic games in Rome


Campari soda
1970’s


campari
1980’s


Galleria-Campari_Beecroft-450
2010, Vanessa Beecroft design

Red passion, timeless bottle design, delicious drink.

©2011 Brillante Interiors writes about new trends, timeless decor, iconic pieces, design ideas, or at times just musing about "a certain Italian way of doing things".


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6 comments:

Jones said...

LOVE these prints. I had similar wine posters in my living room for years. GREAT post! Chic Rooms

Carl said...

Informative as always. I've always liked the light fixture. ~best

Eric Lincoln Miller said...

My favorite blog site. Always stylish and creative. thanks Talia Castronovo

peggy braswell said...

Delicious Campari! A favorite of mine + Grand post xxpeggybraswelldesign.com

Claudia Juestel said...

I love Campari Orange! The posters are wonderful and the bottle still looks fabulous after all these decades, a perfect example of the endurance of great design.

Cheers,

Claudia

Art's the answer! said...

Hello Albarosa!
The first time I saw Campari was in a restaurant in Perugia, Italy. They had a pyramid stack of them over two meters tall! Very beautiful. This past Christmas, the Neiman Marcus stores had Campari chandeliers at their stores. They are the same, yes? I saw them in San Antonio and Dallas, Texas. Here is the San Antonio photo. Have a great week!

 
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